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What is Advertising?

Advertising has long been viewed as a method of mass promotion. It is a non-personal form of communication and ensures the presence of products and services to the masses through spaces in visual media or broadcast media or print media or display. It is very creative field and aims at spreading the message or promote any product by using creative approach and uses various mode to reach to masses. A product or service is advertise to create awareness in the minds of potential buyers

When Can I Enroll for a Career in Advertising?







6 mths. – 1 Yr.

No Exam

Bachelors in Mass Communication/ Media Studies/ Mass Media

HSC [any stream]

3 Yrs.

Autonomous Exams

Post Graduate Diploma

in Advertising/Masters in Mass Communication/ Media Studies/ Mass Media

Graduation [any stream]

1-2 Yrs.

Autonomous Exams

What Personality Traits are Required in the Field of Advertising?

  • Creative visual imagination
  • Flair for writing
  • Communication skills
  • Patience & perseverance

What Aptitudes Are Required to Be in the Field of Advertising?

  • High Abstract Reasoning
  • High Spatial Reasoning
  • High Verbal Reasoning
  • High Clerical Ability
  • High Psychomotor Ability
  • High Closure Ability

IQ Required in the Field of Advertising?

  • Minimum Average range of Intelligence preferred along with hard work & consistency.
  • More than Intelligence Creativity & innovation plays a vital role.

Job Prospects in the Field of Advertising

  • Advertising Agencies
  • Public Sector
  • Corporate Sector
  • Educational Institutes
  • Films/TV Industry
  • Government Agencies
  • Market Research Organizations
  • Client serving
  • Graphics & Animation companies
  • Web Media (Internet)
  • Print Media (News Papers, Magazines)
  • Digital Marketing Firms
  • Media Planning & buying
  • Websites/Portals
  • Marketing Agencies