Advertising

What is Advertising?

Advertising has long been viewed as a method of mass promotion. It is a non-personal form of communication and ensures the presence of products and services to the masses through spaces in visual media or broadcast media or print media or display. It is very creative field and aims at spreading the message or promote any product by using creative approach and uses various mode to reach to masses. A product or service is advertise to create awareness in the minds of potential buyers

When Can I Enroll for a Career in Advertising?

COURSES	ELIGIBILITY	DURATION	ENTRANCE EXAM
Diploma/Certificate	HSC	6 mths. – 1 Yr.	No Exam
Bachelors in Mass Communication/ Media Studies/ Mass Media	HSC [any stream]	3 Yrs.	Autonomous Exams
Post Graduate Diploma in Advertising/Masters in Mass Communication/ Media Studies/ Mass Media	Graduation [any stream]	1-2 Yrs.	Autonomous Exams

What Personality Traits are Required in the Field of Advertising?

Creative visual imagination
Flair for writing

Communication skills
Patience & perseverance

What Aptitudes Are Required to Be in the Field of Advertising?

High Abstract Reasoning
High Spatial Reasoning
High Verbal Reasoning

High Clerical Ability
High Psychomotor Ability
High Closure Ability

IQ Required in the Field of Advertising?

Minimum Average range of Intelligence preferred along with hard work & consistency.
More than Intelligence Creativity & innovation plays a vital role.

Job Prospects in the Field of Advertising

Advertising Agencies
Public Sector
Corporate Sector
Educational Institutes
Films/TV Industry
Government Agencies
Market Research Organizations
Client serving

Graphics & Animation companies
Web Media (Internet)
Print Media (News Papers, Magazines)
Digital Marketing Firms
Media Planning & buying
Websites/Portals
Marketing Agencies

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